A brand experience that is digital by default and resonates with a global audience
Novo Nordisk, a global healthcare leader, has chosen Manyone as their partner to deliver an ambitious refreshed experience of the Novo Nordisk brand. For the past six months, we’ve been working closely with them on an update of their corporate visual identity and preparation of the digital strategy. It’s been 20 years since the last major overhaul of the corporate identity, and our task has been to ensure that the Novo Nordisk brand is as distinct and trusted as ever and that the millions of people in touch with the brand globally will continually associate the brand with the values they represent.
Core to the task was to ensure that the distinct and purpose-driven brand stayed inherently Nordic and true to the Novo Nordisk heritage, that the brand experience was digital by default, and that it resonates with a global audience. Based on three brand experience drivers: Simple, Authentic and Distinct, the key deliverables were a refreshed corporate visual identity and a new digital strategy.
“The keywords in the process have been speed, courage and collaboration. In just six months, we’ve delivered a future proof, digital-first and progressive new brand experience, and this has only been possible through the courage and desire for change from the Novo Nordisk team. Because of this, the close collaboration came naturally allowing us to easily navigate the transformative nature and complexity of the task.” Jonas Smedegaard BuusGlobal Partner at Manyone
Manyone is working closely with Novo Nordisk in ensuring that changes in the identity will be seamlessly integrated across all touchpoints. Through a vigorous mapping of the company and its many affiliates, we’ve iterated ideas, processes and designs in close collaboration with Corporate Communication and Novo Nordisk’s senior management. In a world of changing demands, emerging technologies and growing connectedness, and with strategic change and adaptability at our core, we’ve closely aligned with the company’s overall strategy to meet these challenges.
From the outset, we decided to look for a consultancy that could deliver on both strategy, design and concept execution at a global scale. With a very strong creative approach, Manyone has shown that they have been the right partner by continuously understanding our needs and delivering a brand experience that is authentic, distinct and true to our brand. Katrine Rud von SperlingCorporate VP, Corporate Communication, Novo Nordisk
The refreshed visual identity will be felt at each touchpoint across the Novo Nordisk brand and its affiliates. The transformative nature of the work, reaching across digital and physical, will touch the entire Novo Nordisk brand and affiliates:
- 30,000,000 people across the globe use Novo Nordisk’s diabetes care products
- Their products are sold in 170 countries
- They have affiliate offices in 80 countries
- They conduct clinical trials in 50+ countries
- 43,000+ employees worldwide