How to engage men in gender equality?

How to Engage Men in Gender Equality


"Do we need to talk to men?" was a study that came out of an urgent challenge: how to bring men closer to the discussion of gender equality?

How can we bring men and boys closer to the discussion about gender equality?

“Do we need to talk to men?” was a study that came from an urgent challenge: how to approach men in the debate for gender equality?

Alongside UN Women and PapodeHomem channel, we immersed ourselves in this theme, determined to transform a reality that we deeply know in our research process: for a large part of the Brazilian population, gender equality is still a distant subject. The result went far beyond an iconic work in the history of Questtonó Manyone.

We started with topics such as female empowerment and the deconstruction of sexism to investigate scenarios and find future and viable paths. But, in order to summon society to adopt new forms of behavior, you must first understand what currently guides worldviews: we heard more than 150 people on the streets of São Paulo, Rio de Janeiro and Recife, as well as scholars and professionals with related the theme.

Along with Zooma, a quantitative survey was also carried out with more than 20 thousand respondents, to feel the connection that Brazilians have with the topic, trying to discover people’s sexes, violence and gender perception.

From this process, a report was born that points to the construction of new narratives and a documentary that will make reflection more accessible. The video was produced by Monstro Filmes and is available on the UN Women Brazil channel on Youtube.

“Men need to recognize that many of his actions and values ​​are based on an old model of beliefs and attitudes. Being strong and sensitive at the same time is not contradictory. It’s just one more way to be. The moment we’re in is a consequence of the imprisonment of masculinity and that feminine and masculine attributes are present in all of us, any man is allowed to recreate his own recipe for what it’s like to be a man in today’s world. ”

Gustavo Rosa Silva, Global Director of Research and Strategy at Questtonó Manyone.

The documentary was applied in collective bases throughout Brazil, which strengthens the world campaign #ElesPorElas, by UN Women, and increases the visibility of such an urgent discussion in all layers of society.