We reinforced Mueller's purpose today: delivering innovation focused on the user
Our homes work systemically: the functions of each space, added together, deliver what we call home. Design works the same way: when we design modern living spaces, we create experiences so that our homes are both friendly and functional, in full connection with the lifestyle of those who live in them.
To develop the four new lines of Mueller electric ovens, we took on the challenge of updating a design that was already very well conceived. Through an integrated approach, we began a research process and went into the field in three states in different regions of Brazil (MT, SP and RS) to analyze how people relate their own eating to the act of cooking. We understood that the kitchen is a space of care that promotes, through food, meaningful family interactions.
The findings exceeded our expectations and, from them, we created a complete strategy for defining and positioning the new products through a restructuring of the portfolio, delivering a line of ovens that reinforces Mueller’s core today: delivering innovation focused on the user. The countertop models are Questo, Sapore and Sonetto; the built-in ones are Decorato and Decorato Gourmet. In the latter, users interact with features such as the touch screen panel, making use as intuitive as possible, for example.
The work won the 2018 Brasil Design Award, the largest design award in Brazil, in the Product Design category, Electronics and Home Appliances.
