Questtono Manyone wins Best World Changing Idea by Fast Company


In a partnership with Ambev, the Roots project won best idea for LATAM

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Fast Company World Changing Ideas

We are incredibly proud to announce that our project, Roots, in a partnership with Ambev, has been selected as the Winner for the Best World Changing Idea for LATAM in Fast Company’s 2021 World Changing Ideas Awards, which honors the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality.

In a partnership with Ambev, we developed a new business model for localized beer brands in Brazilian states that not only celebrates the pride and beauty of these places, but works with local farmers to source main ingredients.

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To date, these new businesses have directly impacted over 10 thousand families, which effectively helps break the cycle of poverty so common in these regions.

Read the complete case for Fast Company’s Best World Changing Idea for LATAM, Roots

Now in its fifth year, the World Changing Ideas Awards showcase 33 winners, more than 400 finalists, and more than 800 honorable mentions—with Health and Wellness, AI & Data among the most popular categories. A panel of eminent Fast Company editors and reporters selected winners and finalists from a pool of more than 4,000 entries across transportation, education, food, politics, technology, and more. Plus, several new categories were added, including Pandemic Response, Urban Design, and Architecture. The 2021 awards feature entries from across the globe, from Brazil to Denmark to Vietnam.

“The Roots project has been contributing to Ambev’s innovation journey, bringing brands with purpose and high quality ingredients to Brazilians!” says Questtonó Manyone’s CCO, Leo Massarelli. “We managed to boost the economy of these regions while simultaneously creating brands that connect and bring pride to the people. Winning this recognition from the world’s largest innovation media outlet only confirms that the work we are doing guides companies towards profitable businesses that generate a positive impact for people and the planet ”, he adds.

 

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The first three beer brands developed: Nossa, from Pernambuco; Magnífica, from Maranhão; and Legítima, from Ceará.

Read the Fast Company article about the winning project

“There is no question our society and planet are facing deeply troubling times. So, it’s important to recognize organizations that are using their ingenuity, impact, design, scalability, and passion to solve these problems,” says Stephanie Mehta, editor-in-chief of Fast Company. “Our journalists, under the leadership of senior editor Morgan Clendaniel, have discovered some of the most groundbreaking projects that have launched since the start of 2020.”

About the World Changing Ideas Awards
World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors choose winners, finalists, and honorable mentions based on feasibility and the potential for impact. With the goals of awarding ingenuity and fostering innovation, Fast Company draws attention to ideas with great potential and helps them expand their reach to inspire more people to start working on solving the problems that affect us all.