Beauty gadget for hair quality analysis
The hair care market frequently receives new products that promise wonders. These hair products can indeed be effective, but when they are not applied to the right type of hair, they are usually not as effective.
This leads many consumers to choose the wrong hair product, which translates into a poor experience both for them and for sellers.
On the sellers’ side, there is a considerable loss in sales and in brand credibility, as brands end up not reaching the expected results.
We asked ourselves what we could offer consumers so they can choose the right hair product and increase how well these products work. Could we apply technology in the cosmetics industry to solve this problem?
Design of Natura’s beauty gadget
Bolha built, together with Natura, a beauty gadget that analyzes hair quality in real time.
This innovation in the cosmetics industry helps consumers choose the best hair product based on the condition of their strands at the moment of purchase.
Bolha developed a hair quality analysis device that works with lenses attached to a smartphone, much like a microscope. The diagnosis combines an image of the hair with a database of more than 18,000 hair samples from Natura’s laboratories. An app interprets the data and recommends the best products for the person.
The database was also trained by artificial intelligence (AI) to identify imperfections and offer a more precise diagnosis, adding value to the hair quality analysis technology so consumers can choose the best product.
Beauty gadget results
Natura worked for 5 years on the development of this project and invited Bolha to make the beauty gadget’s design tangible.
Developing technology for beauty products is part of Natura’s digital transformation strategy.
“We are very happy to have Bolha bring to life our hair quality analysis device conceived by our laboratory. This way we can offer a differentiated service through new technologies,” said Romulo Zamberlan, from Natura’s Experience and Ecodesign team.
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