We delivered a solution with high perceived value for the end user
The Stark 4WD jeep is a good example of how ideas can be turned into successful products that are also economically viable. We applied modern design and management tools to a newly created company with limited resources, to deliver a solution with high perceived value for the end user.
We structured for TAC an innovation project that became a business: the design and engineering concept of a vehicle that offers a lifestyle of freedom and adventure, both for off-road use and in cities.
