We redefined not only the design, but also the industrial processes and materials of Agrale's new truck line
In this challenge, we transformed Agrale’s entire truck line, which was born from a process of adapting to the new pollutant emission regulation (EURO5).
Product Design
Questtonó worked together with Agrale for 30 months in a process that redefined not only the design, but also the industrial processes and materials of the new truck line. A new cab concept for the vehicles was also presented.
The changes allowed a reduction in Agrale’s usable factory area, with a significant increase in production capacity.
Brand perception
The launch led the brand to win a relevant place in the Brazilian light and medium truck market. This recognition was reflected in design awards such as the iF Design Award (Germany) and the IDEA Award (USA).
