CASES

Rebranding a classic Natura product line


Visual Identity for Natura
beauty
industrial design

visual identity

A new shape and feel for a beloved Brazilian infant care line

Heritage brands are loved for a reason – they are often trusted, quality products, however often this can lead to brands not adapting their products and messaging over time.

This was exactly the case for Natura’s Mamãe e Bebê line, and Questtonó was challenged to redesign the classic to feel more modern. 

We wanted to make sure to maintain the existing visual elements that are a part of the brand’s universe while incorporating new elements like baby hand and footprints. This approach also translated to the updated bottle and product shapes.

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