Amó already had an iconic look, but it could gain more energy with the right changes
Adapting brands to contemporary changes, which keep getting faster, is always complex. With Natura’s Amó, it was no different. Our challenge was to represent an intense yet harmonious relationship between two people, without losing the individuality of each. Amó needed to balance two singular, complementary universes through a new visual identity.
Changing the look of the previous bottles was like giving the relationship a “shake-up.” To bring a new feel to a line that already had an iconic look, we approached Amó’s personality as a balanced relationship that could gain more energy through positive changes.
The design of the new bottles allows both to fit together and become one. At the same time, the bottles were designed to be unique on their own as well.
In its new version, the colors were reworked only in tones and textures. The individuality of each person within a relationship set the tone for the two bottles to complement each other subtly, without losing their unique shape.
Transparency was replaced by an enameled paint finish that, combined with curves and deep colors, conveys just the right amount of sensuality.
The same concept was also applied to the product boxes, through brushstrokes that suggest the movements of a relationship, always spontaneous and diverse, following instinct rather than rules.
